Part 2 ~ Developing Downtown Historic Centralia as a Booming Shopping Destination for Tourists & Locals Alike
January 9, 2008Yesterday we posted about the eight main reasons “why” tourists shop. There are seven reasons “why” they don’t shop as well.
1. Can’t Take it With Them ~ Travelers have concerns about transporting their purchases or having to deal with difficult shipping issues.
SOLUTION: Make shipping easy and display prominent signage that states, “We ship anywhere!”
2. It’s Not Unique or Special ~ Visitors don’t want to shop for things they can find at Wal Mart.
SOLUTION: Merchandise with a clear point of view and share the unique stories of your merchandise via your sales staff or visual merchandising. (more…)
